Slate Email Timeline
The timeline provided below is the general timeline DPAE Communications follows for email production.
Please note that DPAE Communications utilizes a master calendar to manage the timing of email sends so that audiences do not receive an overabundance of messages at the same time. Please note that a delay in receiving content, feedback and/or approval may delay the send date/time of an email.
If you have questions about this timeline, please contact your project manager.
2 Weeks Before Send Date
- *If email audience requires that a list be created, please place data request at least 14 days in advance of the send date.
- Copy and photos due from client to the project manager.
- Project manager sends photos to design team.
- Project manager reviews and sends copy to content team for proofing.
1 Week Before Send Date
- Project manager sends updated wireframe with formatted images and copy to client for review.
- Client sends any edits to wireframe.
- Project manager sends wireframe to digital team for email generation.
1-3 Business Days Before Send Date
- Project manager receives initial test email for internal review.
- Test email is sent to the client for review and approval.
- Client reviews test email and provides approval to send.
On Send Date
- Digital team schedules email; all members of the client list receive a receipt via email confirming send time and audience.